Apr 26 2005

The Case for Hispanic Marketing: A Conversation with Alex Lopez Negrete

Published by at April 26, 2005 9:30 pm under Hispanic Marketing

Hispanic Marketing SIG – “The Case for Hispanic Marketing: A conversation with Alex Lopez Negrete”

April 28, 2005

Renaissance Hotel Greenway Plaza
Plaza Ballroom, 20th Floor
6 Greenway Plaza East
Houston, Texas 77046

Parking Information:
Parking is available in the Greenway Plaza Garage below the hotel entrance.

7:30 a.m. – 8:00 a.m. Breakfast and Registration
8:00 a.m. – 10:00 a.m. Discussion

Program Description:
Hispanics are the fastest growing population segment in the U.S. With more Hispanics in the U.S. than Canadians in Canada and with $700 billion of purchasing power, Hispanics are one of the most attractive markets in the country. However, very few companies are taking advantage of the great opportunities and untapped revenue streams that Hispanics represent. Alex Lopez Negrete will have an informal discussion about why Hispanic marketing makes business sense for many companies. In an innovative event format, a business journalist from the Houston Chronicle will pose provocative questions and facilitate the dialogue.

Speaker Bio:
Alex López Negrete
President, CEO, and Chief Creative Officer – López Negrete Communications

Since he founded López Negrete Communications in 1985, Alex López Negrete’s passion and vision for Hispanic marketing has steered the firm to become one of the country’s most influential Hispanic marketing consultants and partners. His agency continues to grow, with over $80 million in billings for 2003 and more than 90 employees. Alex credits his success to building a team of multi-cultural, multi-national, bilingual and bicultural communications professionals who possess different and complementing talents and expertise. The López Negrete team has won literally hundreds of awards and accolades over the years and was recently awarded the Silver Medal, the highest honor granted by the Houston Advertising Federation. Alex is this year’s National President of the Association of Hispanic Advertising Agencies.

Admission & RSVP:
Advance Registration: AMA Members $25; Non-members $45; Students $18.
At the door: AMA Members $35; Non-Members $55

Register online at www.regonline.com/23330. Simply click the link, and follow the directions. If you get an error message when you click this link, cut it and paste into your browser. Pre-payment will be accepted online. Please RSVP by 12 p.m. on April 26.
No shows will be billed for this event. If you cannot attend after you register, please return to the online registration and cancel your registration. You may cancel your registration up to the time we close our registration. Walk-ins will not be guaranteed seating.

For questions or comments regarding registering online, please email Rodi Franco at [email protected]

Contact Name and Email for Additional Information on the Event:

For more information on this event, please contact Manuel Delgado at [email protected] or 832-242-2600 or Christopher Hurtado at [email protected] or 281-658-6002.

Click here for directions.

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  1. […] y of Vacation Spanish at this morning’s AMA Houston Hispanic Marketing SIG event: “The Case for Hispanic Marketing: A Conversation with Alex Lopez Negrete” […]