Jan 11 2005

Spanish Food Products Hit South Florida

Published by at January 11, 2005 1:30 pm under Global Culture,Hispanic Marketing

Influenced by the growing Spanish community, the importance of Spanish food in the cuisine of other Hispanic groups and more aggressive marketing by Spanish food manufacturers, more and more South Floridians are discovering the taste of Spain.

While some stores have long stocked a few Spanish products such as olive oil or the nougat candy turron, now an avalanche of products from la Madre Patria — as Hispanics call the Spanish motherland — are making their way to South Florida homes and there are even stores that carry Spanish foods exclusively.

Imports from Spain more than doubled from $332 million to $679 million at the Port of Miami-Dade from 2002 to 2003, according to the most recent figures available. Food and beverage imports accounted for more than 20 percent of the increase.

Food industry analysts say Spanish delicatessen foods and wines are now competing for the same shelves that French and Italian products have occupied for decades.

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