Dec 27 2004

Valley Bags a New Player in Hispanic Grocery Stores

Published by at December 27, 2004 8:00 am under Hispanic Marketing

Latinos are the nation’s fastest-growing ethnic group and are an attractive market segment for grocers because they often have larger families than other demographic groups. More mouths to feed means more groceries to buy.

Arizona’s Hispanic households spend an average $5,648 annually on groceries, while non-Hispanic households average $5,288, according to Phoenix-based Behavior Research Center.

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