Dec 23 2004

Multilingual Santa Welcomes Children at Local Mall

Published by at December 23, 2004 11:10 pm under Global Culture,Hispanic Marketing

Managers at Cary Towne Center say a growing number of shoppers speak Spanish so it’s critical Santa can connect with all the children.

“It makes a big difference to see a child wandering…standing there, wishing to be close to Santa and before you know it he’s sitting on Santa’s lap and Santa is speaking Spanish to him,” Santa added. “That’s his language [and] he does not question it.”

Whether it’s in English, Spanish or French, Santa listens carefully to each request. While Barbie and Spiderman top the list of most young children, Santa says most of the older children ask for something bigger.

“This year, more than any other year, I’ve got more requests for peace on earth,” he said.

It’s a gift all of us could ask for this Christmas, no matter what language you speak.

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Note: In the words of former South African president Nelson Mandela, “If you talk to someone in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”

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