Wireless companies and record labels see salsa music as the next ring with bling for cellular phones.

Both industries are attempting to gain leverage in the Latin ringtone market, offering more merengue as a hook for Hispanic consumers. Industry executives say the demographic is relatively untapped for companies that sell ringtones. And at $1.50 to $1.99 for each tune, wireless companies and record labels stand to build rapidly on a $3 billion industry.

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