Oct 23 2004

IKEA Launches National Hispanic Marketing Initiative

Published by at October 23, 2004 1:40 pm under Hispanic Marketing

Covina, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–October 6, 2004–Today, IKEA, the world’s leading home furnishings retailer, officially launched a multi-media, U.S. Hispanic marketing initiative. The effort, which includes Spanish-language TV spots and the company’s first U.S. Spanish-language catalog, was kicked off at a series of home solutions workshops led by TV celebrity Lesley Ann Machado at the IKEA Covina store.

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