Common Sense Advisory and the authors of “The Culturally Customized Web Site,” have teamed up to study trends and best practices in website globalization. Qualifying respondents will receive a free cultural diagnosis of one of their international websites in the form of “The Cultural Customization Scorecard.” In return the researchers request participation in a short survey.

What does the assessment cover? In short, respondents will get a review of one language or country site based on a theoretically-sound, empirically-validated framework built on five unique cultural values that account for similarities and differences across global cultures. For more information, see our description of the Cultural Scorecard.

We invite marketing executives and website owners to participate. We also encourage language service providers and software developers to ask their customers to participate and benchmark their work against a well-defined methodology. Click here to take survey or forward this link to someone you think might benefit from the cultural assessment.

Having Don and Renato and Nitish and Arun assess your website is a powerful one-two punch.