Total monies spent by the top-50 advertisers to reach the U.S. Hispanic market have grown more impressively than the overall market itself despite slowing in growth in recent years. From 2000-2004, dollars spent by the top-50 advertisers grew from $658.37 million to $1.23 billion, an 87 percent increase. The dramatic increase in advertising expenses serves as an indirect indicator of advertising investment satisfaction by existing advertisers.

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