Hispanic consumers are the fastest growing ethnic group, with over 10 million Hispanic households in the United States today. Companies have recognized the influence of this growing market and Simmons, an Experian Company, is providing a way to understand the unique characteristics of these consumers by announcing the release of its Hispanic Cohorts(tm), the first Hispanic household-based segmentation system available.

Now available in the spring 2004 National Hispanic Consumer Survey (NHSC), Hispanic Cohorts(tm) identifies 19 distinctive and diverse consumer segments within the American Hispanic community. Hispanic Cohorts(tm) collectively offers marketers, agencies and advertisers the ability to understand the demographics, lifestyles, attitudes and behavioral characteristics of the Hispanic consumer.

Read more