MTV Tuesday announced plans to add three new multicultural TV channels aimed at “super-serving” specific ethnic populations in the U.S.

MTV said its research shows ethnic populations in the U.S. are currently: “underserved by the media and there is a great appetite for local language channels amongst these groups. Many of these ethnic groups prefer speaking their home language, and are hungry for music and culture from their country of origin.” Additional ethnic channels are expected to follow.

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