The leading 5 DMAs accounted for slightly more than 51 percent of all Hispanic advertising expenditures. The top-five DMAs have shown strong and consistent growth over the past five years. Los Angeles, Miami, New York, Houston, and Chicago have had a combined media revenue growth of 24 percent. The Chicago DMA is expected to lead the way with over the next few years with an anticipated ad spending growth rate of more than 50 percent. Los Angeles and Houston will not be far behind however, with 40-plus percentage increases expected in the coming years.

Read more