Burger King Corp. has partnered with Latin music stars Pilar Montenegro and Obie Bermúdez to promote a new sweepstakes…

The company will feature the pair in Spanish-language TV, radio and P-O-P materials targeting Whopper eaters in the Hispanic community to enter the Un Dia A Tu Manera sweepstakes in February.

The promotion continues Burger King’s partnership with Latin music. The fast food chain served as the corporate sponsor of the 2004 Latin Grammy Awards.

Montenegro and Bermúdez are the first Hispanic celebrities to endorse a consumer marketing campaign for the Burger King Corporation. TV and radio spots will feature the duo asking for the original Whopper sandwich to be made “their way” and show how the Latin idols would most like to spend a day. The two will make personal appearances in select Burger King restaurants nationwide as part of the promotional campaign.

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