The JCOC Explores This Topic in Its Next, Not-to-Be-Missed Virtual Seminar

Prior to the 2000 U.S. Census, Hispanic marketing was little more than an afterthought to most of corporate America. But the numbers speak for themselves: America’s 39 million Latinos spent nearly $700 billion in 2003 and are the fastest-growing consumer group in the country. By 2008, Hispanic consumer spending is expected to top $1 trillion, reports the University of Georgia’s Selig Center for Economic Growth. Faced with these astounding figures, the Jewelry Consumer Opinion Council (JCOC) garnered insight into the Hispanic jewelry consumer to help the jewelry industry take its piece of the pie.

The JCOC will host its third webinar on February 16, 2005. The topic will be “The Hispanic Jewelry Market in the USA: The Hidden Giant.” The 90-minute interactive virtual seminar will reveal the jewelry-buying habits and expectations of the Hispanic community. Research gathered from recent studies will reveal the types of jewelry Hispanic consumers purchase and desire, how much they typically spend on jewelry, the retail venues they’re likely to shop for jewelry, why they buy jewelry, and much more.

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