Etisalat has announced that the recently-launched SMS-based translation service has received an enthusiastic response from mobile users in the UAE. Data shows that 2500 messages were translated by mobile phone users on the first day the service was in operation.

Mohammed Al Fahim, Executive Vice President- Marketing, Etisalat, said: “We are very pleased to see that the ‘Tarjim’ (translation) service has been received so well. Our market research told us that this service would be of immense benefit to students, the business community and visitors. It is encouraging to find it being utilized by so many people so quickly.”

The service allows prepaid or postpaid subscribers to send SMS text to the number 1001. The service can translate from English to Arabic and vice-versa. Each message in English of 160 characters is charged at 60 Fils, and each Arabic message of 70 characters is charged at 60 Fils.

A common list of abbreviations that the system recognizes is available on www.etisalat.ae. Full details are also available by calling 101.

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