Blogging has increasingly become more popular in China, with 52% of white-collar workers now keeping weblogs (blogs) according to CBP Career Consultants Co., Ltd., a leading career consulting firm in China.

Pictures from the Web log of a woman from Shanghai who goes by the pseudonym Mu Mu.
Unlike western bloggers who often focus on news and politics, the Chinese white collar bloggers see complaining alongside office and personal gossip as their priorities, according to the survey.

According to the findings of a blogging survey conducted by CBP among white-collar workers in China’s four largest cities – Beijing, Shanghai, Guangzhou and Shenzhen – 52% responded they already had a blog, while another 28% said they plan to begin a blog in the near future.

“Weblogs have become the fourth online channel for Chinese people to communicate with each other, following email, bulletin board systems (BBS) and instant messaging tools such as QQ and MSN Messenger,” Bian Bingbin, President and Chief Career Consultant with CBP Career Consultants, told Interfax Monday. “Blogging is now a lifestyle habit for more and more Chinese white-collar workers, with a majority updating their blogs once every three days on average,” he said.

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An International Day for the Celebration of Mother Languages, which falls on Feb. 21 every year, will make its debut in China.

The United Nations Education, Science and Culture Organization (UNESCO)introduced the day in 1999, aiming to promote people’s awareness of their mother tongue, which, as an communication tool, represents a specific nationality or ethnic group and embodies a unique culture.

According to Sun Lei, a senior official with the Beiijng office of UNESCO, people all over the world are using 6,000 to 10,000 languages as their mother tongue. However, half of these languages are dying or in danger of decline, due to accelerating globalization.

“The international community now has the hard task of safeguarding these languages and maintaining the world’s cultural diversity, which is believed to help promote peace and stability,” Sun said at a press conference here on Friday.

Zong Gang, a senior official with the chief sponsor, the China Education Association for International Exchange (CEAIE), said that China, faced with challenges and opportunities brought about by globalization, has fully recognized the importance of maintaining cultural diversity for the world’s peace and development. To promote development of the nation’s diversified culture can help build up a harmonious Chinese society.

As a result, he said, the Chinese government responded immediately to the UNESCO’s proposals on the celebration of the International Day of Mother Languages.

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In fifteen years of offshoring, India has been aggressively expanding its higher-value services (proof points exist in business application innovations, product development, and BPO) and has developed a stable of world-class IT services vendors that can save foreign companies the trouble of setting up their own offshore centers. A large supply of qualified talent exist in areas outside IT, such as R&D, finance and accounting, call centers, and back-office administration.

Across every industry spectrum, there is potential for knowledge work to relocate to India. In orchestrating global innovation, we saw that names like HTC, Flextronics, Cellon, Quanta Computer, Premier Imaging, Wipro Technologies, and Compal Electronics, are fast emerging as hidden powers of the technology industry. They are the vanguard of the next step in outsourcing – of innovation itself. When Western corporations began selling their factories and farming out manufacturing in the ’80s and ’90s to boost efficiency and focus their energies, most insisted all the important research and development would remain in-house. With initiatives like the Chinese racing to ride the biotech wave coupled with a very high determination in China to leapfrog into hi-tech industries and dominate the global market for knowledge products, this is likely to change.

Contrary to popular belief, it is intellectual capital and university collaboration, not just lower costs, that primarily attract companies to locate R&D activities in locations away from their home country, so says the new study sponsored by the Ewing Marion Kauffman Foundation. The comprehensive study finds that emerging countries such as China and India will continue to be major beneficiaries of R&D expansion over the next three years as companies seek new market opportunities, access to top scientists and engineers, and collaborative research relationships with leading universities. Market growth potential, quality of R&D talent, collaboration with universities and IP protection are the key decision drivers. Surprisingly cost is never seen as a consideration in the decisions to locate these units.

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The Localization Program, CSU Chico offers The Triple Certification in Localization in conjunction with our certifying partners:

1. The Center for Regional and Continuing Education, California State University Chico
2. The Localization Institute
3. The Globalization and Localization Association (GALA)

The Objective of this Triple Certification is to establish learning opportunities, and educational standards that can provide much needed Localization skills and training in cutting edge industry developments and technologies.

The Triple Certification in Localization has two components:

* 45 hours of online instruction, in form of videos, power points, lecture notes, and interactive quizzes.
* 24 hours of face-to-face interaction and lab work at California State University located in Chico , CA .

Common Sense Advisory and the authors of “The Culturally Customized Web Site,” have teamed up to study trends and best practices in website globalization. Qualifying respondents will receive a free cultural diagnosis of one of their international websites in the form of “The Cultural Customization Scorecard.” In return the researchers request participation in a short survey.

What does the assessment cover? In short, respondents will get a review of one language or country site based on a theoretically-sound, empirically-validated framework built on five unique cultural values that account for similarities and differences across global cultures. For more information, see our description of the Cultural Scorecard.

We invite marketing executives and website owners to participate. We also encourage language service providers and software developers to ask their customers to participate and benchmark their work against a well-defined methodology. Click here to take survey or forward this link to someone you think might benefit from the cultural assessment.

Having Don and Renato and Nitish and Arun assess your website is a powerful one-two punch.

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