Oct 10 2004

Can Corporations Erase National Culture?

Published by at October 10, 2004 10:30 am under Cross-cultural Training,Global Culture,Globalization

Many people (both supporters and critics) say globalization will lead to a homogenization of culture — people around the world, enticed by McDonalds and Hollywood movies, will devalue their local culture and adopt American ways instead. I don’t know if that will happen or not, but some recent articles and studies got me thinking about one way to test this theory.

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