This powerhouse of information and networking attracted over 350 last year and with the continued boom in the U.S. Hispanic market, cross-border marketing growth, proliferation of Latino media and new media channels, this year’s agenda is on the top priority list of major Fortune 1000 companies. The wide range of new and provocative sessions will include: Sergio Bendixen’s analysis of the “Hispanic Vote” in the 2004 Elections and insights for marketers “Lost in Translation –Exporting your message across cultural borders” by Draft New York’s Laurence Boschetto and Larry Harris GMAC Corporation’s Case study Segmentation Volkswagen America’s quest for Hispanic Drivers NBA and Motorola’s partnernship strategies Citibank’s credit cards and the Hispanic market- a case study Importance of English programming for Latino marketing by Jeff Valdez Future Hispanic Media trends by Monica Gadsby Cross Border expansion strategies for multinational brands by Sony’s Irving Plonskier Brand Prioritization and market opportunity- by Carlos Santiago Internet Usage of Hispanics and Budget Allocation Cross Cultural Strategies- An Anthropological lens by Rita Denny and Patricia Sunderland You’ll Meet Senior Decision Makers From: Cadbury Schweppes, Clamatto Cingular Wireless CitiCards, Citibank NA GMAC Miami Heat Motorola Volkswagen of America NBA Latin America Schieffelin & Somerset Co. Sony Pictures Television International Warner Bros. Plus: Research Ace Dr. Korzenny unravels a customized poll among agency heads on “2005 Advertising and Marketing” Strategies. A peek at what lies ahead Media Maven, Monica Gadsby outlines “Future Trends for Hispanic Media” Creativity – “Seven Proven Creative Directors Share Pathways To Success” Pre and Post Conference workshops on Research and Predictive Modeling and Segmentation tools Major clients and their key challenges and obstacles at an industry panel Seven award winning creative directors whose work has built success stories for clients.

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