Jun 04 2005

The Culturally Customized Web Site

My copy of The Culturally Customized Web Site by Nitish Singh and Arun Pereira arrived yesterday from the publisher (Elsevier). The price offered by the publisher when following the link from Nitish Singh’s homepage ($23.96) was lower than the price on Amazon.com which was list ($29.95) and the publisher shipped it gratis. It comes endorsed by John Yunker, author of Beyond Borders: Web Globalization Strategies, who says it’s “a valuable tool for helping executives successfully localize their web site”.

By the way, I found out about this book thanks to Amazon.com’s personalized recommendations. Aside from buying books from Amazon.com, I’ve taken the time to click “I own it” under “RATE THIS ITEM” on the Amazon.com page describing each book I’ve purchased elsewhere. Doing this really put the “personalized” in my personalized recommendations.

Also, Don DePalma’s book, Business Without Borders: A Strategic Guide to Global Marketing is now available in paperback on Amazon.com for only $16.96 (list price for the paperback is $19.95, list for the now-out-of-print hardcover edition was $29.95).

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