Feb 03 2005

Japanese Kit Kat Sales Boosted by Lucky Translation

Published by at February 3, 2005 8:15 am under Global Culture,Translation

Known as Exam Hell, school entrance exams are notoriously stressful in Japan, but students in their droves are turning to what they believe is one very lucky charm -– a bar of Kit Kat.

As well as being a favourite lunchtime snack, students are now bringing the Nestlé chocolate bar into the exam room because the phrase “kitto katsu” means, “If I try, I will win.”

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