Feb 02 2005

First Tennessee Launches Banking Programs For Hispanics

Published by at February 2, 2005 8:15 pm under Foreign Language Instruction,Hispanic Marketing

Beginning this week, First Tennessee bank officials will launch two components of their Hispanic initiative which recognizes and supports the growing population in Chattanooga. The first provides professional Spanish language instruction to bank employees.

Stacy Johnson, Director of Hispanic Relations for First Tennessee, stated, “The Spanish language program will be of great benefit to Spanish speakers living in our area by helping to narrow the language barrier that is so prevalent.” Ultimately, their hope is to better serve this population’s important financial needs, officials said.

Classes are offered three times a week and are free of charge to the bank’s employees. To date, 45 are enrolled in the program. The class will be offered in the Cleveland area as well.

The second initiative being launched is a curriculum geared to Spanish speakers throughout Hamilton County in partnership with READ Chattanooga, Tennessee’s oldest adult educational program. The class, known as Money Matters, is a financial literacy program designed in conjunction with the FDIC, whose purpose is to teach people the benefits of utilizing banking institutions. The most fundamental benefit is to protect a family’s financial assets, in addition to their overall security.


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