Meredith Corporation is launching a lifestyle and shelter publication targeted to Hispanic women. The bi-monthly, ¡Siempre Mujer! will debut this fall with an initial rate base of 350,000.

Meredith has mentioned previously that it intended to go after the Hispanic marketplace, although entering the home category specifically is something of a surprise. In justifying its decision, the company cited data from the U.S. Census Bureau, which indicates that within the next decade, one in five new homeowners will be Hispanic.

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